How to become a digital marketing guru

Digital marketing might just be what sets successful businesses apart from those that flounder in the murky waters of the new-normal marketplace. We have become way more reliant on our devices since the 2020 COVID-19 pandemic struck, which has given digital marketing the advantage over traditional marketing techniques. Yes, digital marketing has become pretty important to brand survival. This means that, since the dawn of man, there has never been a better time to learn digital skills like digital marketing. Here are four pointers to set you on your way to becoming the marketing guru you know you are:

• Research digital marketing

The first step to rocking digital marketing is a research phase. This can involve looking at the history of digital marketing, including how individual platforms have evolved since inception. This will most certainly give you a clue as to why the marketing tools operate the way they do, and why there are marketing processes, to begin with. Like a student writing a thesis or a musician carefully deciding on their next big-ticket instrument purchase, research is required to make better-informed decisions.

• Attend small business workshops

Some people call them workshops; others call them a great way to spend a Friday morning. Marketing workshops are popular occasions in the industry, where both professionals and newbies alike can network with like-minded people who are passionate about what they do. You’ll learn from seasoned marketing pros, see some case studies that might align with what you’re hoping to achieve as a marketing guru, and pick up some new skills along the way.

• Get a digital marketing qualification

While not always the case, most marketing gurus will have some kind of marketing or advertising qualification. This can be anything from a short-course certificate through to a full 4-year degree. Obtaining certification helps a marketing professional in three ways. Firstly, a qualification teaches you the ropes and imparts the fundamental skills needed to facilitate digital marketing campaigns. Secondly, it renders you a qualified digital marketer in the eyes of industry players. Thirdly, a qualification looks really good on your CV!

• Be a continuous learner

The last thing to remember about being a digital marketing guru is that you’ll never stop learning. By its very nature, digital marketing is ever-changing. As new technologies emerge, previously-held best-practices can become outdated overnight. It is up to marketing professionals to keep their fingers on the pulse of the marketing industry, and learn trends fast from thought-leading agencies and firms, to start implementing them for clients immediately as the industry expands and improves.

Digital marketing is an exciting, exploding industry that can be mastered by anyone – regardless of how tech-savvy they are.

Get in touch with the Digital School of Marketing

Take the first step to guru status with our accredited Advanced Digital Marketing Course! Contact us if you’d like to hear more about our other internationally-recognised digital marketing courses and qualifications.