Brand awareness is how well your brand is known by target audiences. It pertains to every aspect of your brand in terms of reputation, look and feel as well as the tone of a brand. Brand awareness is crucial as it influences customers’ decision-making processes when differentiating between your brand and competing ones. It encourages repeat purchases, an increase in market share and ultimately boosts sales conversion rates.
The benefits of raising brand awareness far outweighs complacency for obvious reasons, especially when a company has grown from its Small to Medium Enterprise phase. It boosts customer loyalty and word of mouth digital marketing and it keeps your brand hyper-relevant and builds brand equity simultaneously.
Unfortunately, there are no “become famous quickly” brand awareness strategies out there but ongoing efforts might make your brand a household name.
Elevating your Brand awareness
Paid social media advertising
Social media advertisements are still relatively cheap and will help your brand to be seen on these platforms. While customer conversions might not be immediate, the familiarity with your brand will guide more and more traffic to your point of sale. A consistent social media marketing strategy doesn’t have to consume your entire marketing budget in order to create band awareness.
Though this is a more expensive option, consumers tend to trust traditional media. One can argue print and radio has suffered a major decline in audience figures but it nonetheless offers the most concentrated target audience reaches than any other media. Niche publications are especially valuable when creating brand awareness.