Advertising is a strong communication force as well as a vital marketing tool which helps to sell goods, services, images and ideas by using information and persuasion. It is a highly visible force in the society.
Today, all of us receive many advertising messages on a daily basis. Now, it is essential to the success of any type of business and industry. In addition, advertising strategies are employed more and more by state-owned entities and other such organisation such as government, colleges, universities and public service groups.
Advertising is one of the legs of the marketing and communication process. Advertising convinces people to purchase products. All types of advertising contains both information and persuasion. We could say that advertising is a process of communication, marketing, public relations, information-dissemination and persuasion.
All Advertising Is Not Created Equal
There are some absolutely fantastic ads out there, but some really terrible ones. So, to try and make sure that your ads hit the mark more often than they miss it, here are some tips.
Advertisers need to devise brilliant concepts which not only catches their best target audience’s attention but also sells them on the product. Develop a “big idea”. This is an unforgettable concept which captures the imagination of your audience and puts your product (or yourself) on the map.
Base your copy on fact. Do careful research in order to uncover the one amazing fact about a product around that you are able to build an entire ad campaign around.