Four Tried-And-Trusted Advertising Principles. Read this article.

DSM Digital School of Marketing - advertising

Advertising is a strong communication force as well as a vital marketing tool which helps to sell goods, services, images and ideas by using information and persuasion. It is a highly visible force in the society.

Today, all of us receive many advertising messages on a daily basis. Now, it is essential to the success of any type of business and industry. In addition, advertising strategies are employed more and more by state-owned entities and other such organisation such as government, colleges, universities and public service groups.

Advertising is one of the legs of the marketing and communication process. Advertising convinces people to purchase products. All types of advertising contains both information and persuasion. We could say that advertising is a process of communication, marketing, public relations, information-dissemination and persuasion.

All Advertising Is Not Created Equal

There are some absolutely fantastic ads out there, but some really terrible ones. So, to try and make sure that your ads hit the mark more often than they miss it, here are some tips.

Creative Brilliance

Advertisers need to devise brilliant concepts which not only catches their best target audience’s attention but also sells them on the product. Develop a “big idea”. This is an unforgettable concept which captures the imagination of your audience and puts your product (or yourself) on the map.


Base your copy on fact. Do careful research in order to uncover the one amazing fact about a product around that you are able to build an entire ad campaign around.

Actual Results

Judge the quality of an advertisement by its success at selling a particular product. Constantly test the outcome of an ad and, if it isn’t selling, make whatever changes that are needed in order to make sure that it works. This holds true for print adverts, banner adverts, job applications, blog posts or whatever else it is that you’re pushing out into the world.

Professional Discipline

Advertising executives, as well as anyone who is putting together an advertising campaign for a company, needs to hone their craft and develop programmes in order to train the next generation of advertisers. At the same time, if you would like to be successful at promoting something, through any medium, apply yourself to producing the best campaigns possible or you’ll never accomplish everything that’s feasible for you.

Remember that you should always be overdelivering when it comes to your customers. Designing an effective advert is great but your ads won’t get you far if you are not making your customers happy. Thus, you should concentrate on providing all of your customers with the best possible experience that you can. If you constantly deliver more than they anticipate, then you will never have to worry about anyone being disappointed. Then, you will see your clients coming back time and time again. In addition, they’ll be more likely to tell their friends about your organisation.

Advertising correctly is a must-have skill for anyone who wants to successfully promote their business.

Get in touch with the Digital School of Marketing

If you want to learn more about what goes into successful advertising then you need to do our accredited National Certificate of Advertising. For more information, please follow this link.

DSM Digital School of Marketing - Advertising