How are you? It’s a question you’ve probably been asked a few times in recent months, especially when you’ve come home with the sniffles, or you’re out of breath from rushing out of work. Like one’s health, digital marketing needs to be given special attention during times of crisis. This is for the benefit of both the brand and its customers. The four key digital marketing areas to focus on during times of crisis are social media, business websites, direct marketing (email), and search engine optimisation (SEO). We’re taking a look at each of these below:
The first and most important digital marketing area brands need to focus on during times of crisis is social media. The overwhelming majority of people across the planet use social media in some way or another. Instead of reading newspapers or watching the 7 pm news bulletin, consumers now learn about what’s happening in the world around them on social media. People turn to social media for guidance and information to set their minds at ease, and brands can use their social channels to improve customer relations during times of social upheaval.
Business websites are going to be more important in the new normal than ever before in history. Sweeping lockdowns have taught people that the future is online, and everything they need can be procured with a few keystrokes on a keyboard or thumb swipes on a mobile device. A website is going to be a brand’s central hub moving forward, where most marketing activities will be integrated from enquiring about products through live chatbots, through to purchasing items via eCommerce directly on the website.