The global economy is in a downturn – it’s not just South Africa. Large corporations everywhere are downsizing and are only keeping on the bare minimum of employees. You just need to open up the daily newspaper to read about the next large-scale set of retrenchments.
This has put people into the position of having to find other ways of earning an income and using their skill sets in out-of-the-box ways that they wouldn’t have thought possible 30 years ago. Take the PR executive for example. Where previously they would have only relied on communicating their clients’ messaging through traditional means, such as printed magazines or billboards, now they have additional tools as their disposal such as Google Ads and social media.
As we’ve written many, many times before, the world has gone digital and the digital mindset continues to become more firmly entrenched with each new technological development. This means that for entrepreneurs to succeed in their chosen fields they need to upskill themselves in reaching their target market digitally and invest in a digital marketing course.
What will a digital marketing course teach them?
In a nutshell, a digital marketing course will teach people how to use digital media in order to market to people. Tools that are in a digital marketing arsenal include:
- Pay-Per-Click Advertising,
- Social Media Marketing,
- Digital Public Relations,
- Search Engine Optimisation,
- Mobile marketing, and
- Email marketing.
However, entrepreneurs must not forget about the fundamentals of marketing when considering how to market online and using digital tools. The key consideration that they need to keep in mind is developing a solid brand.
Depending on who you talk to, a brand can mean many, many things:
- To some, a brand is just a logo and slogan,
- To others, branding includes the colours of the logo.
Yes, a brand is does incorporate these elements. However, it goes much further than this. A brand is about the associations that a company, product and/or service has in the minds of their clients. A company brand is so highly protected that companies have taken others to court as the former feels that the latter company’s packaging is too similar to their own.
Thus, before entrepreneurs decide to take their marketing to a digital audience they need to ensure that their brand is rock solid.
The amazing thing about a digital marketing course
Once an entrepreneur has developed a brand that adequately portrays his or her company they can use the information that they’ve learned in their digital marketing course in order to ensure that their brand is communicated to the relevant parties.
A very powerful way for brands to disseminate their brand message is on their websites. This gives them a platform to fully describe who they are and what their value proposition is. A company’s website is also the platform on which sales transactions occur which means that you need to make sure that people come to your site to conclude these transactions.
Social media is a fabulous way of drawing customers to your website as well as communicating a brand message. Using the various platforms – such as Facebook, LinkedIn and Twitter – they can let their audiences know:
- What their brand stands for,
- What value they bring to the consumer, and
- Why people should choose their brands as opposed to their competitors.
There are so many other tools and tricks that entrepreneurs will learn, on a digital marketing course, that will make their businesses shine. A great course that they will learn all these techniques on in the Digital School of Marketing’s Digital Marketing Course. For more information, please follow this link.
A great course that they will learn all these techniques on in the Digital School of Marketing’s Digital Marketing Course. For more information, please follow this link.
You might also like
- Your Complete Guide to PPC Marketing Basics. Find out more.
- Would you make a great marketing manager?
- Will digital marketing now replace traditional marketing?
- Will Digital Marketing Kill Traditional Marketing?
- Why Your Online Branding Is Key To Your Business
- Why Your Mobile Marketing Has To Go Global? Learn more.