The global economy is in a downturn – it’s not just South Africa. Large corporations everywhere are downsizing and are only keeping on the bare minimum of employees. You just need to open up the daily newspaper to read about the next large-scale set of retrenchments.
This has put people into the position of having to find other ways of earning an income and using their skill sets in out-of-the-box ways that they wouldn’t have thought possible 30 years ago. Take the PR executive for example. Where previously they would have only relied on communicating their clients’ messaging through traditional means, such as printed magazines or billboards, now they have additional tools as their disposal such as Google Ads and social media.
As we’ve written many, many times before, the world has gone digital and the digital mindset continues to become more firmly entrenched with each new technological development. This means that for entrepreneurs to succeed in their chosen fields they need to upskill themselves in reaching their target market digitally and invest in a digital marketing course.
What will a digital marketing course teach them?
In a nutshell, a digital marketing course will teach people how to use digital media in order to market to people. Tools that are in a digital marketing arsenal include:
- Pay-Per-Click Advertising,
- Social Media Marketing,
- Digital Public Relations,
- Search Engine Optimisation,
- Mobile marketing, and
- Email marketing.