Whether you’re performing digital marketing activities on behalf of a client, or you’re looking to market your own business, it makes sense that you want to see business growth. It’s the whole reason why people engage in marketing in the first place, but the sad news is that many marketers fail to do so for some or other purpose. Yes, marketing is often hit and miss, but with great insights come great ideas – which might just be significant enough to boost business to the next level. We’re looking at four of these digital marketing insights below:
Digital Marketing insights
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Digital Marketing is measurable
Imagine you’re deciding between placing an ad in your local newspaper and running a pay-per-click marketing campaign. How will you track the number of people who see your newspaper ad? Can you put a number to the number of times someone saved your contact information, or cut out your advert and stuck it to their fridge? With the PPC campaign, you can measure how many people saw your ad and clicked on it, how much time they spent reading your content, and the action they took directly afterwards. Compared to traditional marketing, digital is immensely more measurable.
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Identify and target your customers
Who are your ideal customers? If you’re thinking everyone, then you’re on the wrong track. While everyone might have the ability to use your product, not all of them will want to use your product. This fact leads many brands along a path of identifying those ideal customers who are most likely to become leads. This is done by constructing customer personas, which takes into account both quantitative and qualitative data to craft an ideal customer for your business. Perhaps they’re middle-aged women with a predisposition for oily skin, who shop at high-LSM outlets. Once you know who you’re talking to, it’s easier to craft marketing content that speaks directly to them.
