You’ve noticed that most of your competitors are doing some form of digital marketing, and you’re starting to realise that a marketing strategy is pretty important for marketplace survival. All successful campaigns are founded on a strategy – and a few tools that help along the way towards content production and successful campaign management. If you’re interested in making a real go of your marketing strategy, you’re reading the right blog article.
What makes a good strategy?
Before developing and implementing a digital marketing strategy, one must answer the why question. Why are we performing digital marketing? Is it to make more money or improve people’s lives (or both)? Your intentions for marketing will very likely influence your marketing strategy. Nevertheless, most successful digital marketing strategies should:
- Take a customer-centric approach when planning and executing all digital marketing campaigns;
- Include a customer journey roadmap so that all involved understand the individual strategy components.
- Be adaptable to disruptions and challenges, and offer contingency procedures.
Once a strategy is established, the exciting work can begin. This is the creative phase of digital marketing, where the designs must be designed and the writing must be written. Marketing is about choosing a message, and optimising it so that more people listen to it. Tell your stories and grow your following across channels with these three categories of tools – seriously, they make lives so much easier (especially if you’re one of the many who are doing all of their business marketing themselves).
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Design software
A good piece of digital marketing content starts with an idea, which is then translated into an image. This image is a graphical translation of the message and serves as the first-contact between the message and the recipient (e.g. we notice the images attached to social media posts first, then the text which goes along with it). Design software, like Adobe Photoshop, is used by professional graphic designers to craft stunning content. But for self-marketers, online design tools like Canva and mobile-based Adobe Spark are great to get going with. They have thousands of editable templates, and designs can easily be downloaded or posted directly to social media.