Social media is fast becoming one of the most vital aspects of digital marketing. This is because it provides incredible benefits which help to reach millions upon millions of customers worldwide. So if you are not leveraging this profitable source in your organisation, you are missing out on an incredible marketing opportunity. This is because it makes it easy to spread the word about your product and mission.
Recent statistics show that 90% of all marketers say social media marketing has increased their business exposure and that 66% of marketers who spend at least six hours on social per week have seen more leads? No matter what you sell as well as who you sell it to, making use of social media as a marketing tool can assist you with growing your brand and padding your wallet.
Social media is vitally important as it allows you to reach, nurture as well as engage with your target audience — no matter what their location is. When a company can use social media to connect with its audience, it can make use of its social media to generate brand awareness, leads, sales in addition to revenue.
How Social Media Helps To Improve Brand Awareness
Social media channels have to be one of the greatest, stress-free and lucrative digital marketing platforms that can be utilised in order to enhance your business’ visibility. To get yourself started, create social media profiles for your business and then start networking with people who will ultimately become your clients. By applying a well-developed social media strategy, this will help you to dramatically increase your brand’s recognition.
By spending just a handful hours per week, other surveys have shown that over 91% marketers asserted that their social marketing efforts substantially improved their brand visibility and improved user experience. Undeniably, having a social media profile for your brand will benefit your business and, with a regular use, it can also produce a wider audience for your company in no time.
