Whether you are just starting to grow Facebook marketing leads or you’re a seasoned ads and social media marketing whiz, you can always learn lots of new tricks and hacks by keeping up with the latest Facebook marketing trends or by completing a social media course.
There are may reasons why you should advertise on Facebook. Not only is Facebook marketing highly effective but a recent study shows that 96% of social media marketers consider Facebook the most effective social media advertising platform.
Reasons to make use of Facebook marketing
Is it too late to jump on the Facebook marketing wagon?
As social media advertising budgets have doubled over the past two years, it’s never too late to get a piece of the Facebook marketing pie. Each day there are thousands and thousands of new Facebook members adding their profiles, which means your potential customer base is ever expanding. This trend is unlikely to change.
Simple set-up process
Any social media marketer wants fast results. The great thing is you don’t have to be a large corporate company to effectively take part in Facebook marketing. In fact, you can achieve a lot on a small-scale budget.
Without much expense or effort, you can get started with Facebook advertising and see the first results quickly without costing a fortune. You can start to drive people to your landing page or any page on your website that is relative to your ad.
Reaching your target audience
All marketing campaigns – whether traditional or via social media – have one goal in mind: to reach your perfect audience. The great thing is the Facebook audience isn’t going anywhere. With 1.6 billion users the average person spends as much as 50 minutes daily browsing on Facebook.
There are countless ways to reach your target audience through Facebook marketing such as video ads, articles and ads. Your Facebook ads are easily customised to give you full control over every element of your Facebook marketing campaign.