The abbreviation ‘PPC’ stands for pay-per-click. As the term suggests, it’s the type of advertising where you have to pay for each click that you get on your ad. It’s an essential part of every digital marketing campaign and most knowledgeable businessmen consider it an helpful tactic with a measurable return on investment.
There are a number of different channels that offer PPC advertising, but Google Ads stands at the top among them. Even though its competitors, such as Facebook, are also not weak, Google Ads offers a service that no one else can offer.
No Need to Build Up Authority
Google is utilised by billions of people, including your target audience. They search for relevant queries on this search engine. In addition, it shows the most relevant results from a number of different websites. As a business, you ideally want to be among the top five results in order to get maximum number of visitors to your website.
If you understand the basics of keyword research, you will understand that there must be at least hundreds of searches, every single month, which are relevant to your niche. This number may go in millions, dependent on your niche. The higher the number, the more challenging it is to rank for keywords.
It’s far better – and much easier – to just run an Ads campaign for those keywords in order to secure the top position. However, there is a good chance that your competitors are also running the same PPC campaigns. This means that there will be more than one advert at the top.