There are billions upon billions of searches done on Google each and every single day. And this number is increasing exponentially. This tells us that people are increasingly turning to Google to conduct their day-to-day business. If they can do something over the Internet, as opposed to over the phone or in person, people will choose Internet interactions every single time.
Taking this preference of their target market into account, business needs to see how they can make their businesses digital so as to respond to the consumers’ need for added convenience. It may be as easy as taking out a cellphone contract so that you customers can WhatsApp you for appointments, as opposed to calling you or you may want to build a bespoke app so that your clients can interact with you in this manner.
However you choose to adapt your company to doing business online, one thing remains constant. You’ll need to learn about digital marketing so that you can broadcast your company’s messaging to people where they are for the majority of their days – online.
What does this mean?
As a marketer or small business owner, you’ll need to have a thorough grounding in what digital marketing is and how you can use this to the best advantage of your company