In the quest for business success, promotional professionals have deployed a plethora of marketing strategies, each aimed at garnering enough public interest for a brand and its services to make the business lots and lots of money. Business is way more altruistic now, and the traditional marketing strategy is slowly being replaced with a holistic marketing strategy that incorporates both traditional and digital marketing mediums. This article differentiates between the two types of marketing strategies, and why digital marketing is essential for any business which is hoping to succeed in the next normal.
Traditional Vs. Digital Marketing
Traditional marketing strategies were most effective before the rise of the internet, which brought with it the possibility of digital marketing activities. A traditional marketing strategy would likely have included things like newspaper and magazine adverts, radio spots, flyers, posters, and word of mouth. These were the days when people spent more time interacting with one another in the real world.
Digital marketing strategies have become necessary because people aren’t hanging out at the mall anymore – they’re hanging out on social media websites and other digital platforms. To get their message in front of these people, brands need to deploy digital marketing tools like social media content, blog articles, direct mails, monthly newsletters, website marketing, etc.