From increased sales to improved brand awareness and SEO, social media marketing has certainly become a must-have in any marketing mix. Digital marketing is about reaching the right audience, at the right time, with the right content. This can be facilitated on a local level, or on an international scale, depending on a brand’s specific goals and objectives. Let us take a look at how social media fits into digital marketing, and what the benefits are of utilising it:
How social media fits into digital marketing
Better marketing strategies
Think about what social media actually is. You are given an inside glimpse into people’s lives, and the scope is dependent on their privacy settings. By paying attention to target audiences on social media, brands get an idea of what people engage with – and what they don’t like to see. This data that is freely available on social media can go a long way when used to develop marketing campaigns and content.
Enhanced customer satisfaction
Customer service of a mere 20 years ago was still predominantly involved with telephone calls, SMS messages, and emails. Today, with the ‘always on’ nature of social media interactivity, customer services can be delivered within seconds – instead of hours or days. People can ask questions, and brands can answer them immediately. Unhappy customers can voice their opinions, and brand representatives can interject immediately and offer resolutions – publically.