Before we delve deeper into the history of social media, we need to recognise the phenomenal change online social platforms have had in our lives. Social media has completely transformed the way we interact and communicate throughout the world. Although it may seem like social media is a new concept, it has in fact been around for many years, however it’s only during recent years that social media popularity has skyrocketed.
Social media is now impacting the daily lives of millions of people around the world, which means there’s massive opportunity for businesses to influence the decisions online consumers make. Social media networks have now become a lucrative marketing opportunity where brands can leave powerful lasting impressions. Social media has also become the ‘go-to’ medium for modern business advertising. This form of digital marketing is cost-effective, easily accessible and very effective.
Although this article takes an interesting look at the history of social media, the future of all the major social media sites is exciting and growing at an exponential rate. With this fact top of mind, it’s vital for the survival of modern business to an active participant in the social media boom. A wise investment of time and resources is to complete a social media marketing course to ensure that you aren’t left out in the cold when it comes to the continued rise of social media.