You may not even realise it, but if you’re merely taking a blind stab at social media marketing, and you’re doing it just because you feel like it, then you’re setting yourself up for disaster. As with any other business approach, you need to have a clear plan and manage expectations.
Social media is a very big portion of online business marketing at the moment. And for good reason. Marketing through social media is a great way of driving consumer engagement as well as reaching a wider target audience.
However, it’s also vital that you learn to keep your social media marketing expectations in check. In this way, you won’t be disappointed or expect too much from your first marketing push if it doesn’t completely fix your business’s conversion rates.
So just what are the best ways of calculating if you’re setting and achieving realistic goals on social media? Here’s what you should be expecting.
Growth Of Followers
You certainly should see growth in your number of social media followers, however, beware of trying to compare your growth to others or putting too much value on follower count. A company with a well-established brand, or one that has a product for which there is widespread need or demand, is going to see growth much more quickly than a company that hasn’t had much exposure.
Social media gives you the opportunity connect with your target audience in ways that traditional media can’t. Follower growth is a long-term game so don’t get discouraged if it doesn’t happen as quickly as you had thought.
Quality And Quantity Of Reach
In order to understand social media’s reach – as compared to other ways of getting your message out there – think of a billboard. You are able to pay to put your message on a billboard on the side of a highway where passing motorists and passengers will see it. However, are those people in your target audience? Some are, no doubt, but many aren’t.
With social media, you are able to find the people who are interested in what you’re offering. You are also able to use social media’s analytic tools in order to gauge how far and wide your message is reaching.