You’ve most probably heard of influencer marketing by now as well as its importance in your digital marketing strategy. But do you really know what it entails? And what really makes it different to traditional advertising strategies at the end of the day?
What is Influencer Marketing?
Kyle Wong, from Forbes Magazine, says that influencer marketing is a form of marketing that identifies and targets an individual with influence over potential buyers. This means that any person who has influence over a particular target market could potentially be seen as an influencer. For that reason he or she could, form part of an influencer digital marketing strategy.
However, influencer marketing has changed in the last couple of years owing to the rise of platforms like Facebook, Instagram and Twitter. Because influence is more easily obtained on these social networks, they have increased the demand as well as the impact of influencer marketing.
Difference Between Micro and Macro Influencers
A macro influencer is someone with a significant amount of influence. Think celebrities, sports stars, TV personalities, etc. These individuals have a tonne of followers but the interest of their audience is also a lot broader because of their reach.
Micro influencers, unlike macro influencers, have fewer followers and therefore less influence. However, their audiences are most likely more targeted.
Why is Influencer Marketing Attractive to Companies and Brands?
Knowing that you understand what an influencer is, we are sure you can start to see why influencer marketing is an attractive form of marketing for companies and brands.
It’s easier than ever today to reach out to an influencer. Knowing this it’s easier to get your product or service in front of people. So, to answer your question about what influencer marketing is all about, this type of digital marketing is about collaborating with an influencer to get them to share your product and service with their audience. Influencer marketing is essential and shouldn’t be ignored by you or your brand. The main reason is that it’s an affordable way to spread the word about your brand, product and service.
Does Influencer Marketing Work?
Today, according to a report by TapInfluence, 92% of consumers prefer to get advice on a specific product or service from people they know or trust. The good news is that this advice is not limited to family and friends. It extends to anyone who feels connected or wants to be connected to. And this is where influencer marketing comes in. If you want to get your brand noticed by a specific audience, you can look at leveraging an influencer that is connecting with those types of individuals.