Digital marketing is THE way to get your brand out there. Research indicates that 88% of consumers research their products online before they make a purchase. This is through either bricks and mortar shops or online retail outlets.
As you can see, the evidence is there to show that digital marketing works – incredibly well. However, you can have all the people in the world who are interested in buying your product. But if you don’t make these people want to buy from you – and actually follow through with their purchase – you mind as well not have spent anything on digital marketing in the first place as you’ve effectively wasted this money.
So, to go with your digital marketing strategy you need a well-thought-out digital sales strategy to get them clicking ‘buy’ on your e-commerce store, picking up the phone to contact you or engaging in an e-mail exchange. But how do you do this? What’s the ‘sweet spot’ that turns a prospect into a paying customer?
The answer is digital sales management.
The nuts and bolts of digital sales management
Simply put, ‘digital sales management’ is about managing one’s digital sales. However, it’s a bit more complicated than this as there are a number of processes that are involved in getting prospects to conclude digital sales.
First of all, digital marketing is closely tied to digital sales. Online marketing functions to get people interested in what you’re selling. Digital marketers can use tools like social media marketing as well as SEO and PPC advertisements to get people to know about your product and/or service.