Gone are the times when search engine optimisation (SEO) revolved around the use of one keyword per website page – repeated a few times throughout the page’s content – in order to rank well on the search results pages of Google, Yahoo, and others. However, as more and more SEOs figured out grey and black-hat methods of gaining SERP traction, the search engines were forced to incorporate more factors into the scoring of a website in terms of search engine optimisation. We’ve come a long way in SEO, and it’s always good to reassess the industry – seeing what has now become best practice. Below we’re taking a look at four top techniques for SEO:
Mobile-First Website Design
With well over 60% of all internet traffic originating from a mobile device, it has become clear that people are using their handheld devices to browse for the online information they require. For this reason, a key SEO consideration is to ensure that the website being optimised displays correctly on mobile devices. When there are display issues on mobile, SEO scores are negatively affected.
Optimise For Voice Searches
You’ve noticed the rise of the smart speaker, where people can now speak to a device that is able to initiate internet searches based on the voice commands of the device owner. Voice searches differ substantially from text searches and thus search engine optimisers must remain cognisant of this fact when writing copy for a website and optimising it for favourable search engine ranking.
