Time is ticking for any social media strategy as the age of digital marketing is ever-changing and the challenge is constantly on to find new ways to boost your social media strategy, whether through social media marketing courses or your preferred social media platforms.
Although social media management can be extremely time-consuming, there are great ways to easily and effectively build up your social media strategy and improve your overall social media presence in just a few minutes every day.
Just what is a social media strategy?
It’s often easy to get caught up in all the new buzz words related to social media, but in a nutshell a social media strategy is basically a digital marketing strategy of everything you plan to do digitally to achieve the best presence and engagement possible for you on all social media platforms.
9 tips to optimise your social media strategy
Define the desired outcomes of your social media strategy and just how you’ll measure them. Decide on a plan of action and ensure you revisit your goals often to refresh your social media strategy
Define target audiences
Research and profile your anticipated target audience and your ideal readership. Ensure you are targeting the ‘right’ audience for your posts and engagement.
Channel your energy
Take time in choosing the best social media platform available to you for your particular posts and message you want to go viral. Tweak your posts according to each platform selected, as they differ in social media strategy approaches.
Develop the infrastructure and tools you’ll need to execute your social media strategy Stick to your defined process and your plan of action.
Optimise your bio content
The first thing your audience will see is a snippet of your bio. It cannot be underestimated how this first impression could damage or boost your follower’s engagement and your overall social media strategy. Fine-tune your bio and ensure it is a powerful snippet of you or your organisation.
Ensure that all your profile images are the correct sizes for that particular social media platform, having a stretched or cropped profile image is unflattering and shows a lack of social media professionalism.
Ensure that all your branding on each social media platform is consistent and up to date. Branding uniformity, across all social media platforms, is an element that should not be overlooked as it conveys a constant look and feel across to your audience.
Include audio posts
Audio content is fast becoming popular across all social media platforms and there are apps available that make it super simple to make waves and create audio content for your social media platforms. Podcasts are a popular way to turn every day blogs into an exciting, fresh social media post.
Be a thought leader
Social media platforms give you and your brand a voice – use it.