It’s important to note that although traditional marketing is by no means dying, this route of advertising has decreased dramatically in popularity, especially with the massive increased activity on social media platforms. Although the debate continues around which form of marketing yields higher results, there will always be a place for most types of traditional marketing.
So, why is there still hype surrounding digital marketing? In a word – cost. It’s a well-known fact that even the biggest digital marketing budget gets more punch for its buck. Even small businesses are able to jump on the ‘digital marketing’ bandwagon and still manage to keep marketing costs down.
It’s fair to say that there are fundamental differences between digital marketing and traditional marketing, as well as a difference in the benefits of each marketing strategy. However, with this being said, business in today’s digital world simply will not thrive should they fail to invest time and money into developing a sound digital marketing strategy.
It’s highly recommended by marketers worldwide to invest in digital marketing courses for their employees so that they’re able to take their business into the future of digital marketing.
Digital marketing trends pique more interest
Since the dawn of time, keeping costs down has emerged as one of the major concerns of business owners and CEOs and digital marketing allows for a more cost-effective form of marketing.
Lower budgets means increased profits, so there’s little wonder why digital marketing trends pique more interest than traditional marketing channels. And there’s the all-important factor of ‘brand’ and establishing a brand identity, which is easily achieved through implementing a solid digital marketing strategy as opposed the more expensive route of traditional marketing.
Keeping up with the latest trends
Because digital marketing is done online businesses are able to regularly take a look at what their competitors are doing in terms of digital marketing. A huge bonus, right? Digital marketing also allows marketers to keep up with the latest trends online, therefore remaining current.
In fact, in order to remain competitive organisations, have a real need to not only keep up with digital transformation but to also be pioneers with any new technological advances. Being seen online isn’t just about securing your spot on the world wide web, it’s also about making your brand an online star.