Digital School of Marketing –sales management
SaaS Sales Management Strategies for Growth
Behind every scalable growth of Software-as-a-Service lies a sales management engine. Unlike traditional product sales, SaaS is centred on recurring revenue, long-term customer retention, and rapid customer acquisition. The model required a highly strategic and flexible approach to sales management – rigid processes and flexibility had to coexist. The right Sales…
Digital School of Marketing-Sales Management
Sales Management Automation: Streamlining Routine Tasks
Companies need to find ways to maximise efficiency and productivity in today’s fast-paced business environment. Automation in sales management is one of the best ways to do that. In addition to automating these tasks, time is freed up that will allow sales teams to focus on more high-value tasks, like customer/client engagement and…
Digital School Of Marketing-Sales Management
Sales Management in Times of Economic Uncertainty
Sales management can easily complain about sales issues in times of economic uncertainty. During shifting markets, declining consumer confidence, and tighter budgets, today’s sales teams need to pivot their strategies to protect revenue and drive long-term growth. In turn, sales management is critical during these times of potential uncertainty to support teams…
Digital School of Marketing-Sales Management
Sales Management for Complex and Long Sales Cycles
Sales management is a crucial function of every organisation, and it is even harder when dealing with long sales cycles. In contrast to riding short sales—which are completed in moments—long sales cycles require planning, relationship building, and follow-up to close deals. Businesses selling big-ticket items—the likes of enterprise software, real estate, or…

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