Social networking has revolutionised how businesses communicate, network and react to their environment. Millions of conversations are happening online every minute, offering crucial insights into what consumers are thinking, feeling, and expecting from brands. Before, public relations teams relied heavily on surveys, customer letters, and traditional media monitoring to gauge…
Bad reviews can be overwhelming, especially when a company has spent so much time and energy providing good service. One negative comment is all it takes to change customers’ minds in no time. With social proof such an essential part of today’s digital culture, negative reviews aren’t just whinging. They…
It takes more than posting a flyer or dispatching a traditional press release to promote an event in today’s digital age. Audiences log on every day, and their attention is tugged in countless directions. To break through the noise, event creators must have a robust digital presence that fosters excitement,…
Today, podcasts are one of the most influential forms of communication. They get straight to the audience in a personal, casual, non-mass-media way. People who listen to podcasts merely because they are interested treat them as conversations, they want to be part of, which fosters a higher level of trust…
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