There are 7.676 billion people on the planet. Of this, 4.388 billion people use the Internet for various purposes such as the more mundane tasks (like banking), shopping, research and catching up with friends from overseas. If you are a business owner, or are responsible for the marketing in your business, you need to be giving some serious thought to putting together a digital marketing strategy for your business. In this article, we chat about some of the formulas that you can use in your strategy development.
The term ‘content marketing’ refers to a type of digital marketing that involves creating and sharing material online (such as videos, blogs as well as social media posts). This type of content does not explicitly promote a brand however it is intended to stimulate interest in a company’s products or services.
Blogging is one of the most common methods of content marketing. Having a blog on your website is one of the best ways to improve Search Engine Optimisation (SEO) and drive more traffic to your website from the search engines. This can assist you with making the most of your digital marketing budget. Websites that have a blog attached to it usually have 434% more indexed pages as opposed to those that don’t. This stat means that websites with blogs have a greater chance of being on the first page of search engines when consumers search keywords that are relevant to the site. In addition, business websites with blogs boast 97% more inbound links. This also assists with SEO.
Pay-per-click advertising (PPC), which is also known as cost-per-click advertising (CPC) is an advertising model which is utilised to drive traffic to websites. In this model, person who wishes to take out advertising pays a publisher (which is usually a search engine, website owner or, alternatively, a network of websites) when the ad is clicked on.