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DSM Digital School of Marketing - internal pr

What is internal PR?

The internal PR is an important part of any organisation’s communication strategy. That is, management’s vision for internal PR should be that it is something the organisation cannot do without. In perspective, the term ‘internal Public Relations’ refers to those who work, as well as have a role in, an…

DSM Digital School of Marketing - marketing idea

How to successfully pitch a marketing idea

Pitching a marketing idea is an art form and can be very stressful. A pitch is an animated summary of a marketing idea which highlights the key points in the concept. When pitching a marketing idea , you use this summation to persuade your client that your idea will properly…

DSM Digital School of Marketing - advertising brief

How to develop a good advertising brief

The term ‘advertising brief’ refers to the statement of the goals of an advertising campaign. Another term which is used to refer to this document is ‘agency brief’. This document is agreed to between an advertising agency as well as a client. In the advertising brief, there is a brief…

DSM Digital School of Marketing - google ads

Latest news for Google Ads lead generation extension

You’ve most probably heard of pay per click advertising, otherwise known as PPC. PPC is one of the fastest growing methods of digital marketing and Google Ads is the most popular form of search advertising. You want your business to be in front of your customers and target market, right? …

DSM Digital School of Marketing - marketing communications mix

What is the marketing communications mix?

Marketing communication can be made up of multiple channels or concepts that are all used to communicate information on a business, product or service to the public. These various channels or concepts are collectively termed the marketing mix and can be used individually or in combinations based on the market…

DSM Digital School of Marketing - marketing communication

Ensure your company engages in effective marketing communication

For effective marketing communication to take place, we must understand the process itself of marketing communication. This means that we need to tick a couple of boxes such as clearly planning what we want to communicate, who we want to communicate with, how we can best communicate to our target…

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