You cannot track or use every relevant keyword in your industry. Firstly, it won’t be feasible in terms of time, and secondly, not every keyword will be worthwhile. A worthwhile keyword is one that will generate business for you. Keyword research tools use data and analytics to help you determine the highest-quality keywords for your industry.
There are free and paid keyword research tool options and your selection will be based on your budget. Test a few options and find the combination that works best for you. Many paid tools also offer free trials.
What are some of the keyword research tools on the market?
There are a number of keyword reseach tools on the market which you can use to assist you in your digital marketing.
SEMRush has to be one of the most popular search engine marketing tools and it is particularly useful for its keyword data generation. (www.semrush.com).
Keyword.io is a free keyword research tool that generates a wide range of keyword options, trends around the terms, key pages that feature the phrase, and other relevant topics. (www.keyword.io).
Google Ads Keyword Planner
Google AdWords Keyword Planner produces a list of local and global user searches per month on a particular keyword, phrase or terms as well as PPC competition and local search trends.
Another great feature is that each search can also be filtered by industry categories, areas and languages. All you need is an Ads account to access the tool.
Wordtracker Keyword Tool
Wordtracker Keyword Tool provides a number of separate tools, each with its own uses.
- The Keyword Universe tool can generate a list of 1 000 or more keywords and phrases.
- Competition Search provides KEIs and competition values for selected keywords.
In addition, Wordtracker creates Reports and Project tools which allow users to organise and store the research data. (www.wordtracker.com/find-the-best-keywords)
WordStream offers a paid Keyword Management tool. It provides personalised keyword suggestions, keyword analytics, grouping and content authoring tools from a number of sources. (www.wordstream.com).