If you want your business – whatever its size – to be on social media, Facebook is probably one of the first social media platforms that you’ll think of. More than 1.4 billion people make use of Facebook every single day. Many of these users do so many times a day. This means that it’s almost certain that your potential customers are on Facebook as well as using it actively in order to connect with their family, their friends as well as their favourite brands. It’s a mainstay in social media marketing.
Facebook remains the reigning champ of social media sites. It is as the #1 spot where friends and family connect and share online. More than just a virtual meeting place, Facebook has grown into a venue for companies to market themselves via interaction with customers as well as self-promotion.
If you’re running a bricks-and-mortar store, an ecommerce site, a digital marketing agency or a software company, it is possible for you to use Facebook for marketing your business. In this article, we hope to cover everything you should know about putting your business on Facebook, to marketing your business as well as to measure your results.
Facebook isn’t new however a lot has changed since Facebook first entered onto the digital marketing scene. Today, as the world’s largest social network, it can do things that many of us would never have dreamt of 10 years ago:
- Host 360-degree videos,
- Use a chatbot to sell products, or
- Serve as a top news source for the majority of the adult population.
Facebook has 1.56 billion users who are active on the platform on a daily basis. This equates to nearly 20% of the world population. This number is still climbing.
It’s not only the absolute number of people but also the amount of our attention that Facebook owns. Globally, the average Facebook user spends almost an hour per day on Facebook. Considering that the average person sleeps eight hours a day, that means that approximately 7% of our time when we are awake is spent with our eyes tuned into the social network.