A social media strategy is an outline of everything that you plan to do and hope to get done on social media. It is responsible for guiding your actions and also lets you know if you’re succeeding or – alternatively – failing. The more detailed your social media strategy is, the more effective it will be. Keep it brief. Don’t make it so lofty and broad so that it’s unattainable or impossible to measure.
Are you looking to fine-tune your social media marketing strategy? Good! Now’s the perfect time to make this happen. Sure, doing so might seem daunting given how social media is so much more competitive – as well as complex – than it used to be. The reality, though? A succinct strategy will help your brand tackle its goals with a sense of purpose.
Set S.M.A.R.T. Goals
The primary step to putting together a winning strategy is to establish your objectives as well as goals. Without goals, you have no way in order to measure success as well as return on investment (ROI).
Each of your social media goals should be:
- Relevant, as well as
This is the tried-and-trusted S.M.A.R.T. goal structure. It will manage your actions and ensure that they lead to real business results.
Here’s an example of a S.M.A.R.T. goal:
“We will use Twitter for customer support and lower our average response rate to under two hours by the end of the quarter.”