An electrician is only as good as the professional tools they use, and the same can be said about any specialised role. Surgeons, mechanics, fishermen. They all have their specific required materials – like scalpels, spanners, and fishing gut – that aid them when they are applying their craft. Search Engine Optimisation (SEO) is no different, and it’s certainly true that an SEO specialist is only as good as the resources they have at their disposal. Decided to anoint a search engine optimiser from within your company? Here’s how to figure out which resources they’re going to need to get your website to the top of page one:
SEO has a lot to do with keywords, more specifically making sure that the keywords being used as part of your search engine optimisation strategy are actually worth the effort you’re putting into them. For example, optimising a page for a keyword that receives 1,000 monthly clicks in South Africa is better than optimising it for a keyword that only gets 100 clicks per month. With a tool like SEMrush, you’re able to stay on top of your keyword strategy without needing a Microsoft Excel document.
How many inbound links does your website have? Link development, previously called “link building”, involves the careful management of the internal and external links on a site. The whole idea is to ensure that only “high-quality” links are being associated with your website. Any links from spam websites or irrelevant ones will negatively affect the entire website’s SEO score, which will lead to drops in positioning on the SERPs. With a tool like Moz.com, search engine optimisation professionals can easily manage a website’s link development efforts from one simple dashboard.