All business activities need to be measured, and social media marketing is no exception. For the business, the outcome of this type of marketing is mainly to impact ROI and to widen brand footprint.
Nonetheless, we know that measuring the success of social media marketing can be quite a challenge. However, it’s not impossible, and this must be one of the most exciting aspects of digital and social media marketing.
Figuring out which analytic metrics are the most important and how to apply them has been the main challenge to date. Don’t allow yourself to have the same problem. This this article we show you three analytic tools to help you monitor the effectiveness of social media marketing efforts.
Monitoring Social Media Marketing Results
Know Who’s Watching You & Understand How They Engage
Sprout Social will enable you to find out more about your consumers and their reaction to your digital marketing efforts. Analytics is only a part of what it’s capable of: it can also be used for tracking and scheduling.
This tool analyses the activity on all your social media accounts and it then measures the level of engagement from your target audience. Sprout Social automatically calculates engagement. It reveals how your ads perform by comparing them to those of your competitors. Remember that how your ads perform means nothing in isolation: you’ve got to benchmark yourself against the industry.
There are many tools to explore within Sprout Social. You can:
- Add Twitter keyword/Instagram hashtags,
- Specify a location, and
- Add negative keywords.
When you do this you’ll receive more mentions and/or see a feed of your brand’s tagged mentions. One more thing: you can generate General Sprout Social Reports to access the rest of your social media analytics.