Being ready for a social media crisis is quite essential as one can strike at any given moment. The digital world will never stand still, which means that if disaster hits, and is not properly handled, it will soon be like a wildfire — quite difficult to contain.
Having the ability to identify what could possibly lead to a crisis is important if you would like to keep your brand‘s reputation safe. This also ensures that you maintain a positive and ongoing relationship with your consumers.
When a user heads to social media and posts a complaint or asks for assistance, your brand has a short space of time to respond. The beauty of having a tool such as a reaction list enables a brand to be notified of these types of comments immediately, prompting you to respond within seconds. Impressive! Thus, your brand will always be on top of the ball.
On Social Media Things Can Move Very Fast
Occasionally, it’s an Instagram post of an egg which is going inexplicably viral. However sometimes, it’s a PR crisis that seems to come out of nowhere. Your best opportunity to make it through a social media crisis is to prepare ahead of time. Have a solid plan, a comprehensive list of key stakeholders and responsibilities, in addition to a clear chain of command. Of course, it’s even better if you are able to prevent a crisis before it begins.
Put Together A Social Media Policy
Make sure that you have a documented social media policy. When you have crystal clear guidelines for your employees on what they should be posting – and what to never even contemplate posting – you lower the risk of someone going rogue and then sending your social media profiles into a tailspin.