“We often hear questions,” says Lisa Schneider: managing director of the Digital School of Marketing, “such as ‘How can I achieve first place page rankings in organic SERPs?’ or other queries such as ‘How can I rank at number one?’” These are queries that are often asked of many of today’s digital marketing managers as well as SEO specialists.
Owing to its quick growth, the world-wide web provides an enormous number of potential link destinations when a search query is launched through a search engine. Search engine optimisation (SEO) is a critical part of how to create an eCommerce site that receives traffic. However, keeping up with the latest changes to search engines is difficult and this is especially true when Google changes its algorithms every single day.
In addition to this, Google’s first page results don’t drive as much organic traffic as they used to. because of new Search Engine Results Pages (SERP) features. These new SERP functions have enhanced the experience for users. However, these are also making the game more complicated for businesses.
If you want to win the top spot in the search results, you need to fully grasp rules of the game. With a Vertical Search, it is possible for your to limit the search query beforehand to obtain even more accurate results that could possibly not be obtained from the general search.
