Branding, by definition, is an exercise undertaken by the marketing department, in which a business creates a name, symbol or design which is readily identifiable as belonging to the organisation. This assists with identifying a product and distinguishing it from other products as well as services. Branding is also the…
Digital Marketing Blog
Generally speaking, since the 1980s most advertising agencies have managed to move towards a shared structure. In the past, each specific agency offered a variety of different marketing services under one single roof. However, there has been a spectacular change in the landscape – and the copywriting industry hasn’t escaped…
In a previous article, we chatted about how a PESTLE Analysis Report can be used in a marketing environment. In this article, we go through the steps that you have to take in order to put one together. Put together six sections for the core content Make use of one…
The term ‘marketing environmental analysis’ refers to a strategic analysis tool that helps to identify internal and external environmental factors that affect the organisation’s abilities to work properly. Managers develop the organisation’s structure, culture as well as policies to give clear guidelines to employees. However, the business success is dependent…
Blog Categories
You might also like
- Use the Zero Moment of Truth to Benefit your Social Media Marketing
- Your Complete Guide to PPC Marketing Basics. Find out more.
- You Can Convey a Lot Of Meaning With Just One Graphic
- Would you make a great marketing manager?
- Win with Bona Magazine and the Digital School of Marketing
- Win a Digital Marketing Course Valued at R12 000
Top Selling COurses
MAKE AN ENQUIRY

OUR CORPORATE CLIENTS




