Mobility is what sets mobile phone technology apart from its predecessors. Our phones are becoming hand-held, do-all devices, and communicating effectively in this post post-modern world requires us each to carry one wherever we go. When our communication became mobile, we opened up the entire planet to talk, share ideas,…
Digital Marketing Blog
A consumer touchpoint is a significant interaction that a customer shares with a business entity. It is the point at which the customer encounters the brand itself. Touchpoints occur before, during and after a purchase has taken place. These build the customer’s opinion of your brand. The customer experience is…
If you don’t already know what a conversion funnel is, have no fear. Odds are you already have one in place. Every business does, although not every business professional knows what you and we know; that your conversion funnel needs to be optimised. The customer journey is important in today’s…
Consumers interact with so many things online, each and every day; from websites and blog articles to their social media feeds and cloud-based co-working suites. Imagine if you could predict the way people will interact with your blog articles and online content before you even post them! Well, you can,…
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