If you’ve been anywhere close to the world of digital marketing in the last couple of years, you’ve probably heard of the term “buyer persona”. It’s become common parlance and it bandied about as if it’s as common term as ‘ice cream’ or ‘coffee’ are. However, not all people –…
Digital Marketing Blog
Digital marketing is an exciting industry. There’s never a dull moment in this fast-paced world. It’s continually evolving and requires you to think on your feet. Given the ever-growing popularity and effectiveness of digital marketing, it’s not surprising that agencies dedicated to the craft are doing so well. The prospect…
Integrated Marketing Communications (IMC) is a relatively simple concept. IMC is responsible for ensuring that all forms of communications, as well as messages, are meticulously linked together. At its most fundamental level, IMC is about integrating all the promotional tools so that they work together in harmony. IMC is the…
The term ‘call-to-action’ (CTA) refers to the part of a story, webpage, advertisement or, alternatively, a piece of content which gives the audience encouragement to do something. In digital marketing, CTAs assist a business to convert a viewer, visitor or, alternatively, a reader into a lead that the sales team…
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