Digital Marketing Blog

DSM Digital School of Marketing - marketing communication
Ensure your company engages in effective marketing communication
For effective marketing communication to take place, we must understand the process itself of marketing communication. This means that we need to tick a couple of boxes such as clearly planning what we want to communicate, who we want to communicate with, how we can best communicate to our target…
DSM Digital School of Marketing - brand equity
What is brand equity?
The term ‘brand equity’ refers to the value as well as strength of the brand which determines its worth. Brand equity can also be defined as different impact of brand knowledge on consumers’ responses to the marketing of the brand. Brand equity is a function of what consumers choose in…
What are the pros and cons of paid search automation?
What are the pros and cons of paid search automation?
Search engine marketing (SEM) is constantly evolving. As Google launches new tools as well as features, digital marketers who make use of this advertising platform need to change their PPC strategies and adapt to the new ways of doing this. These days with increasing moves by people to adopt automation…
DSM Digital School of Marketing - ad spend
How to protect your ad spend from irrelevant traffic
Digital marketing is indeed something to get excited about. The reasons for this are because it’s instant, relatively simple and advertising is extremely cost-effective. However, a lot of companies are still trying to achieve digital marketing as well as social media success. Unfortunately, in the process they are spending far…

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