Digital Marketing Blog

DSM Digital School of Marketing- social entrepreneurship
What is social entrepreneurship?
Social entrepreneurship has created a lot of interest in the last decade or so. More and more universities in addition to business schools are presenting entrepreneurship courses which are related to social entrepreneurship as the number of social enterprises keeps on growing. This type of entrepreneurship is all about recognising…
DSM Digital School of Marketing - seasoned entrepreneurs
Valuable lessons taught by seasoned entrepreneurs
Making the decision to start up your own business in the marketing and media industry is one of the most exciting – in addition to terrifying decisions – which an individual can make. On the one hand, being an entrepreneur offers freedom from the day-to-day grind of working for someone…
DSM Digital School of Marketing - affiliate marketing
What is affiliate marketing?
The term ‘affiliate marketing’ refers to a popular tactic which is employed to drive sales as well as generate noteworthy online revenue. Very beneficial to both brands as well as affiliate marketers, the new push to less traditional marketing tactics has paid substantial dividends. In actual fact, 81% of brands…
DSM Digital School of Marketing - brand communications
Time to rethink brand communications?
In a setting where your clients’ wants, requirements, standards as well as strategic priorities are forever evolving, how do you maintain your corporate brand as relevant in addition to sustaining its appeal? Your corporate brand is the outward face of your organisation. As market conditions fluctuate, your brand in addition…

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