Digital Marketing Blog

DSM Digital school of marketing - digital marketing strategy
Why your Digital Marketing Strategy Needs to be Flexible
Digital marketing is an industry that is continually progressing. Incorporating it into one’s marketing strategy can be extremely complicated if you don’t know what you’re doing. When taking the time to learn about most aspects of the industry, one has to compile a complementary digital marketing strategy to fit the…
DSM Digital school of marketing - get started with digital marketing
How do I Get Started with Digital Marketing?
Before we get started with the topic at hand, it’s important to know about all the digital marketing assets at your disposal. It’s easy to miss such assets if you don’t understand their value in digital marketing. Like your website, branded assets (logos, icons, acronyms and slogans), video content (video…
DSM Digital school of marketing - negative keywords
Why you should be using Negative Keywords on Google Ads
In most marketing, especially traditional marketing, anything connected with the word ‘negative’ was usually a bad thing. But nowadays when you combine the words ‘negative’ and ‘keyword’ it turns out to be a great combination.  In fact, we can go as far to say that negative keywords are essential for…
DSM Digital school of marketing - digital marketing tactics
Why a Company’s Staff Needs to Know about Digital Marketing Tactics
Business has always needed some form of digital marketing, whether it be very basic like word of mouth or more involved like TV or radio advertisements. Business just simply cannot stay on track without getting its brand known and increasing their customer base. Along with the arrival of the Internet…

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