Digital Marketing Blog

DSM Digital School of Marketing - advertising
What Is The Power Of Inclusive Portrayal In Advertising?
Advertising isn’t merely a mirror on society. It has a formidable ability to shape it. The very best creative doesn’t just assist with selling products as well as building brands, it can influence individuals’ behaviour, attitudes as well as emotions. Advertising can be instrumental in creating and strengthening positive or…
DSM Digital School of Marketing - digital marketing
Why Digital Marketing Is A Game Changer? Learn more.
Digital marketing fits in well with the description of a game changer as it has transformed the face of marketing and has also brought small-to-medium enterprises (SMMEs) – as well as start-up businesses – the ability to market their businesses in the same way that big companies do. In fact,…
DSM Digital School of Marketing - digital transformation
Why Is Actionable Data The Most Critical Factor In Digital Transformation?
Data-powered enterprises massively outperform their peers on multiple financial measures and digital transformation, realising 70% more revenue per employee and also driving 22% more profits. While using data and analytics is becoming a requirement for success, less than 40% of organisations use data-driven insights in order to drive business value…
DSM Digital School Of Marketing - digital transformation
How To Nurture A Healthy Digital Transformation Process
When most individuals think about digital transformation, what they usually consider are the portals, applications, online services for customers as well as operational and internal business applications for employees. All of these digital interfaces and deliverables operate on the surface, “above ground”. Like a tree, there’s a fortune of stuff…

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