Content Marketing Blog

Digital School of Marketing – Content Marketing
Copywriting vs Content Writing in Content Marketing
Two writing disciplines are so frequently confused in the marketing and advertising world that the two get mixed up as one: copywriting and content writing. Although both things require you to use your words for a brand or a business, the truth is that their function, timbre, and design are entirely…
Digital School of Marketing – Content Marketing
How to Create a Content Marketing Strategy from Scratch
In a digital-first world, you’re more than competing on how good your content is—it needs quality, relevant information. Whether you are a startup, a freelancer or a small growing business, Inbound marketing is one of the most effective and cost-efficient ways to reach your target market, build trust, and convert leads. But…
Digital School of Marketing – Content Marketing
How to Create a Customer Persona for Better Content Marketing
One of the most essential parts of creating a successful Strategic content strategy is knowing who you’re talking to. When you aren’t sure who you are aiming your content at, there’s a higher likelihood that it could go wide of the mark and not resonate, captivate, or convert the right people you’re…
Digital School of Marketing – Content Marketing
What Is Content Marketing? A Simple Explanation
In the fast-paced, get-it-now world we live in today, consumers are constantly being flooded with ads, promotions, and sales offers just about everywhere they turn. So what’s a business to do to get noticed, make a connection and get attention without dominating or annoying an audience? The solution, however, is in a more…

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