No matter who you are or where you go, there’s no escaping social media. Everyone who is anyone is on some form of social network. Celebrities, sports stars and brands all use social media to connect with their fans. Our favorite TV shows create special hashtags to encourage us to tweet along as we watch. And some people have even made careers out of their social media prowess by becoming world renowned Influencers.
Social media isn’t going anywhere any time soon. This fact has changed the way brands approach marketing. Digital marketers have started placing more focus on connecting with new and existing customers through social networks.
This may seem like old news, but you don’t want be holding a flip-phone when the boss needs someone to operate your company’s Instagram live feed.
If social media is taking over the realm of digital marketing you need the right skills to stay in the game. Here’s why…
The Impact Of Social Media on Digital Marketing
Social media has quite literally changed the landscape of communication. We can connect with family down the road or a friend in another time-zone with equal ease. But social media isn’t just about saying hello to an old friend.
People use it to search for brands, products and services too. And if they can’t find you, they will find alternative. People also use social platforms to look for recommendations and opinions about things they’re interested in too.
For digital marketers this means creating and maintaining an active social media presence is essential. Not only will it boost your credibility but it will also improve your SEO efforts and give your access to a larger target audience.
Social Media Marketing and Advertising Are Growing In Popularity
Social Media Marketing
Social media marketing is fast becoming a popular method of digital marketing. It’s about promoting products/services and creating brand awareness via social networks. This is done by organically creating a strong digital presence on social media websites by interacting with a specific target audience.
Social Media Advertising
Social media advertising places its focus on paid-for advertising methods. This type of digital marketing creates brand awareness and promotes products/services on social media sites by paying for adverts that target a specific audience. By considering the data (behavioral, demographic, geographic) provided by social networking sites, brands are able to identify their target audience and distribute adverts to users based on this information.