We’re entertained by online videos daily, whether via social media platforms or by choosing what videos we want to watch on YouTube and other online sites. But what makes a video go viral online? What distinguishes a much-watched video from a video that get’s hardly any views and drops off the radar?
A lot of creativity, work and money go into creating a video to share online. So, it’s absolutely the dream of every video maker that their creative videos are a success and go viral. Creating and marketing a video successfully means that it does go viral and this is no easy task. There are literally thousands and thousands of videos being posted online daily around the world. So, what attributes does a video need to go viral?
It’s worthwhile mentioning that fully understanding the many aspects and intricacies of digital marketing is important to know even before your first video is made. To safeguard the chances of your video landing up in the wasteland of unseen videos it’s a great idea to complete a digital marketing course.
What are the benefits of your video going viral?
Being online is all about being ‘seen’ and this objective is no different when it comes to your digital marketing videos. To get a good return on investment it’s important to understand the benefits of your video going viral.
Video marketing is all the rage online nowadays. There are many popular platforms on which videos can be shared, such as social media sites, websites and video platforms. The importance of your video marketing is a success cannot be underestimated as a lot of hard work, creativity and money go into creating videos to share online. The most important measure of the success of your video is how well it’s received, liked and shared.
Everything is visual these days and it’s been proven that video via social media platforms receives the most interaction. Modern online users are pushed for time and have an overload of content to scroll through, including static and video content.
There are many benefits of posting an interesting, captivating video and video marketing must be a part of any digital marketing strategy.