The importance of a digital marketing plan, for a business, cannot be overstated. And as Sir Winston Churchill once said, “He who fails to plan, plans to fail.” Several activities or areas should be included in a digital marketing plan. Read on to find out what these are.
Digital Marketing Plan steps
Start at the beginning
The first area you should cover is “Where is the business now?” This usually means that a situation analysis and SWOT analysis must be done. You need to know if your clients are measuring the results correctly and which channels are the most effective. To get the results you need with a digital marketing plan, you need to know what needs to be done, if you’re reaching the right audience, what the threats and opportunities are, and what your competitors are doing.
Plan to reach the stars and your audience
Next up, you need to cover where the business wants to be or, in other words, what your business goals are. Also, you need to plan which tools you are going to use to reach the your acquisition or retention goals.
It’s always a good idea to break the leads and sales goals down according to the different channels your clients are on. One of the keys to this is understanding the buy persona and their buying cycles. Simply put, a customer buying cycle is the journey that a customer takes in his/her decision to buy your product or service. For more information, read our article.
A digital marketing plan isn’t that different from a marketing plan
A marketing plan details the activities that you will need to take in order to fulfil the marketing objectives for your company. Your digital marketing plan doesn’t reinvent the wheel. All it needs to do is to help you plan the activities you are planning in order to achieve your digital marketing goals.