The differences between marketing and advertising are quite distinct. Many, though, don’t know what they are. Some even think they’re the same thing.
Advertising is an element of your digital marketing strategy. It is a paid-for message that communicates an aspect of your company’s message. It can be found:
- Online or in print in magazines,
- In newspapers,
- On billboards, or
- On TV and radio.
There’s a lot involved in the advertising element. It will probably be the most expensive part of your digital marketing strategy. Among the people involved in getting this all together are:
- Video production staff for TV,
- Placing and planning strategies.
Marketing vs advertising
Coupled with this is digital marketing which backs up your advertising message. While advertising and marketing are inexorably intertwined, it is most often marketing that will carry the company’s message through and see it land at its successful destination.
Marketing involves many elements, each specific and diverse. They must all be optimally involved. The major activities involved in digital marketing are:
- Analysis and research,
- Acting on that analysis and research,
- Developing a strategy whose main aim is capturing a faithful audience, and
- Following the trends of competitors and noting their strengths and weaknesses.