There’s nothing like a good debate to shake things up in any marketing department. Since our industry is constantly evolving and shifting, with new technologies that come to the fore and make us question all we thought we knew. What was common practice a year or two ago might well have been left behind – or worse – against marketing platforms’ terms of usage. Regardless, every industry has its myths that can only be busted through informative industry articles like this one. So, how many of these social media myths are you guilty of believing?
1. More social accounts equal success
Too many social media marketers make this mistake early on, hastily setting up business profiles on every social media platform they can name. There’s no point in wasting precious resources on marketing that doesn’t work. Pro marketers try a social account, see if it’s worth their while, and if not they pivot to another. It’s about quality over quantity.
2. None of your customers are on social media
A whopping third of people across the planet use social media in some way or form. Facebook, Instagram, Twitter, Pinterest, TikTok, LinkedIn, and other social media platforms are used to stay in touch with loved ones, find new friends, discover trends, and engage with brands that market their products and services.
3. You must only post during the workweek
We get it; no social media manager wants to work on weekends. Luckily there are online programs that social marketers can use to schedule posts months in advance. The question is: when should you be posting? Many believe that Mondays to Fridays are the best times to post, but in actuality, most social platforms experience high traffic both on weekdays and weekends.
4. Your friends and family can grow your reach
There are times when it’s appropriate to have relatives and friends share your content, like when a business social account is first launched and you’re looking to attract a following. However, social media algorithms prefer posts that are engaged with a diverse audience. Social media marketers should instead build a following by asking followers to share content with their networks.