Search engine optimisation or SEO is said to have started in 1997, although it could be argued that it came with the first website in 1991 or when the first search engine launched. Since then, it’s become a buzzword on the lips of most marketers and businesspeople.
According to Search Engine Land, SEO is “the process of getting traffic from the ‘free,’ ‘organic,’ ‘editorial’ or ‘natural’ search results on search engines.” Search engines rank content based on what is most relevant to users. What many digital marketers will be happy to know is that there is no payment involved.
SEO has become an integral part of digital marketing and, therefore, digital copywriting. There are those who use SEO as the fantastic tool it is to create content that can easily be found by the target market. And then there are those who are confused by SEO; they mostly oppose and resist using it.
However, if you are a digital copywriter (or function in the digital marketing space), you simply cannot fall into the latter category! You must embrace and utilise SEO to its fullest because you don’t only write for people; you write for the Internet and for people. You have to learn to optimise your content for search engines.
So, with that being said, here are three reasons why digital copywriters need to know about SEO:
- SEO plays an essential role in digital marketing
To make it in today’s digital marketing worlds, a copywriter must regard SEO as one of the most critical skills. It is also one of the key ways to make money in digital marketing, but this can only be achieved if the digital copywriter understands SEO and can create content that will be highly visible on search engines.
- SEO helps to get and keep people on your site
The purpose of SEO is to get people to your website. However, as a digital copywriter you must understand that it’s essential to keep people there as well. It doesn’t help people click on your content, only to find it stuffed with keywords but adding no real value to their lives. You have to write for people and Google!
- Digital marketing and SEO are a team sport
Digital copywriters need to know about SEO because they form part of the digital marketing team. There is no space for weak links. A copywriter who doesn’t understand SEO will do more damage than good and the other team members might have to work so much harder to rectify the situation.
“SEO is an investment just like a tree that needs effort, patience and time to grow before you can see the result.” Dr Chris Dayagdag
SEO copywriting is the key skill that digital copywriters need to have. Digital marketers and business owners alike know that they need to be on the first page of the Google Search Engine Results Pages (SERPs). This means that the copy that is generated needs to be rich with relevant keywords that will get the website to the desired position. For this to happen, the copywriter needs to be very much aware of the ins and outs of SEO.
The saying “Content is King” has been around for the past number of years. However, it’s not a trend that will be changed dramatically as regularly as Google’s Search Engine Optimisation (SEO) algorithms – it is here to stay! If you are passionate about creating content for online platforms, love brainstorming ideas and selling your ideas to the public you need to become a copywriter with DSM’s Digital Copywriting and Content Marketing Course! We’ll teach you how to sell your story through creative and enticing mediums as well as these fit into the greater context of marketing and brand communications strategy.
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