Why Are Web Analytics Important?

DSM Digital School of Marketing - web analytics

Are you wondering why web analytics are important for your business growth? Web analytics provide you with the tangible reports – as well as analytics – on:

  • How your website visitors behave once on your website;
  • Who they are by their age, gender, location as well as other demographics;
  • How they landed on your website (traffic source);
  • The most popular content on your website; as well as
  • Your total conversions; and so on.

With this information in the palm of your hand, you are able to plan fully informed business strategies as well as grow your business faster.

Whatever Is Worth Doing Is Very Much Worth Measuring

Website analytics offer insights – as well as data that – can be used in order to create an improved user experience for website visitors. Having a good understanding of customer behaviour is also key to optimizing a website for key conversion metrics. For instance, web analytics will demonstrate to you the most popular pages on your website as well as the most popular routes to purchase. With website analytics, you can also correctly track the effectiveness of your online marketing campaigns to help inform future efforts.

How Do Web Analytics Work?

Most web analytics tools ‘tag’ their web pages by adding a snippet of JavaScript in the web page’s code. Using this tag, the web analytics tool counts each time the page gets a visitor or a click on a link. In addition, the tag can gather other information such as device, browser and geographic location (via IP address).

Also, web analytics services may make use of cookies in order to track individual sessions as well as to determine repeat visits from exactly the same browser.

Since some users delete cookies and Internet browsers have a number of different restrictions around code snippets. No web analytics platform is able to claim full accuracy of their data and different tools sometimes produce somewhat different results.

Get To Know Your Visitors Well And Improve User Experience

When it comes to you making big (or small) business decisions, it’s very important to ensure that your decision doesn’t hurt your current customers however rather enhances their user experience. It’s more rewarding if it is able to attract more new users. So, to make a safe – as well as informed decision – you’ll need to know your visitors first.

When you know who your website visitors are by their age, gender, geographic location, interest topics, etc., you are able to take proper measures in order to enhance their user experience. In a similar fashion, when you learn about the technology (device, operating system as well as browsers) they’re using to browse your website, you are able to test your site’s compatibility with those technologies and make required improvements.

Know Your Absolute Best Content And Focus On It

Website analytics tools – such as Google Analytics and MonsterInsights – demonstrate exactly which content gets the most visits, average duration as well as bounce rate for the individual pages so that you are able to analyse, and optimise, for better engagement.

You are able to add more call to action (CTA) buttons, purchase links, etc. on the top pages of your website as well as boost your conversions. In a similar fashion, you are able to update the top landing pages with the latest information or revamp their whole design – as well as structure – in order to make them look fresh and updated.

In addition, you are able to learn what type of content works and what doesn’t. In that way, you can focus on the type of content getting more visits to boost your website engagement and gain more customers.

Get in touch with the Digital School of Marketing

Want to learn more about web analytics? If you do then you need to study our SEO and Web Analytics Course. Follow this link for more information.

DSM digital School of Marketing- SEO and Web Analytics