Google AdWords Extensions are a fantastic way for to your ads to stand out against your competitors in an online marketplace which is crowded. This is because these extensions can add an edge to any digital marketing campaign and assist with separating the top online performers from the mediocre.
Extensions which are available for your Google Ads are responsible for expanding your ad with added information. This gives people additional reasons for choosing your business. These extensions usually boost an ad’s click-through-rate by a number of percentage points. Extension formats contain call buttons, location information, links to specific parts of your website as well as additional text.
Ad extensions enable you to take up more real estate on the search engine results page (SERP), to provide additional links to your website, special discounts and offers as well as other information which can draw people in as well as increase your click-through rates (CTRs).
What are ad extensions
Ad Extensions are additional snippets of relevant information on your company which can be added to your Ads text ads. These snippets can include your business’ location, phone number and business ratings.
There are two types of Ad Extensions:
- Automatic, and
- Manual Ad Extensions.
It is important to remember that ad extensions do not always appear, so make sure to keep most important information in your text ad.
When Google Ads automatically creates extensions – to predict how they would enhance the performance of the ads you create – these are called automated ad extensions. These include dynamic sitelinks as well as automated call extensions.
The term ‘manual ad extensions’ refers to the extensions which you manually create in order to increase the performance of the ads. These features include, for example, callouts, sitelinks as well as structured snippet extensions.