How To Optimise Your Content For Social Media Marketing And SEO

With more and more businesses opening up again after the trials and tribulations of the COVID-19 pandemic, content optimisation has possibly never been more important. Online platforms are a vital stop on the path to supercharging engagement online. Content is key.

In order to effectively compete in the online world, businesses need to focus on content optimisation. As brands, we need to ensure that our content is written in such a way that it engages our target personas. Of course, in order to engage them, our content needs to reach them in the first place.

This is where SEO – as well as social media marketing – come into play. By embellishing our content with the right keywords, tags, titles, links and images, we are able to pave a clear path which can help to lead our target customers directly to us. Think of it as a network of roads with crystal clear signs. With the correct signage in place, it’s so much simpler to find your final destination.

Effectively distributed and optimised content assists with creating a direct line to our “hand-raisers” — in other words the customers who are actively searching for our products, services as well as content already.

What is SEO Content?

In order to comprehend what SEO content means, it’s quite useful to look at the phrase in two parts:

• The first part – “SEO” (search engine optimisation) – is the process of optimising your website and content so that it displays up higher in search engine results pages for particular search terms.
• The second aspect – “content” – is any info which you publish online that can be indexed by search engines. This involves website content, blog posts, images, graphics as well as videos.

So, if taken as a whole, SEO content is any type of content which is created in order to increase search engine rankings and so traffic to your website.

Search engines show their organic search results according to the significance and authority of a web page. Relevance is determined by how frequently you make use of specific keywords as well as phrases within the content of a web page. Authority is defined by the number of trustworthy backlinks which point to that page.

In order to make your content more SEO-friendly, your content needs to be organised logically, contain relevant keywords as well as be written with your audience in mind.

Optimising Your Content For Social Media

Social media is a wonderful place to share your content. You aren’t able to succeed with social media marketing without communicating quality content to your audience. If you want to do social media optimisation right, optimise your content for your audience.

There are two kinds of content you post on social media: original and curated:

• Original content is content which you make in order to post on social media.
• Curated content is shared from various sources around the web.

An ideal social media optimisation strategy incorporates both types of content.

You are able to optimise this content through something as straightforward as testing your headlines. Your audience sees your headlines first when they find your content on social media sites. You want to test your different headlines in order to see which ones resonate best with your audience.

It’s valuable to have a number of different headlines for content. Multiple headlines give you the opportunity you to promote the same piece of content by using different headlines. It makes your content appear to be fresh, even though it may be something which you posted 12 hours before.

Get in touch with the Digital School of Marketing

If you are wanting to become an SEO expert then you need to do our SEO and Web Analytics Course. Follow this link to find out more.