The internal PR is an important part of any organisation’s communication strategy. That is, management’s vision for internal PR should be that it is something the organisation cannot do without.
In perspective, the term ‘internal Public Relations’ refers to those who work, as well as have a role in, an organisation. Examples of these types of people include employees as well as management. In addition, internal PR also refers to the union which lives and thrives in a company or organisation.
Last, but not least, shareholders of the company, commonly known by the public stockholders, are also involved in internal PR. The shareholders are the internal components of the public is a collection of individuals who regularly meet and interact with the PR.
A company’s health in addition to their image depends on the involvement as well as happiness of its employees. These people must feel that they are a valued part of the organisation. This can only occur if the top management actively builds strong lines of communication lines with the employees. This is where internal public relations plays a huge role.