A digital PR strategy is an established tactic which will increase awareness of a brand online. When done right, digital public relations can be one of the most cost-effective ways in order to promote a business at scale.
We find that the most effective brands are those that look beyond SEO as well as paid ads. It’s frequently the ones who’ve invested in strong storytelling through digital PR who come out top in the long run.
Digital public relations offers numerous benefits, such as acquiring backlinks, increasing traffic, influencing purchases, brand awareness and reputation management, consumer engagement as well as so much more! All of these benefits work together in order to help grow and widen the reach of a business online in addition to its brand presence.
What is digital PR?
Digital PR is an online marketing strategy which is utilised by businesses in order to increase their online presence. Digital public relations agencies network with journalists, bloggers as well as influencers and send out online press releases in order to gain high-quality backlinks, social media mentions in addition to improving their Search Engine Optimisation (SEO) as well as their brand awareness and brand presence. Digital public relations is, in the words of Google’s Search Advocate John Mueller, possibly more critical as opposed to technical SEO.
Just to be crystal clear, the “spammy link building” which John Mueller references isn’t something that you would ever get on a digital PR campaign from a reliable digital public relations agency good at what it does. If you see spammy link-building activity, you’re probably working with a shady agency who is mislabelling their work as “Digital PR”.
How Does Digital PR Improve Brand Awareness?
Promoting your brand, and developing brand awareness, at the right place is of the utmost importance. Now, individuals are more engaged in the digital world so brands have moved towards the Internet in order to advertise themselves.
Digital PR has arisen as one of the most appropriate strategies being promptly adopted by brands for awareness as well as engagement.
Not just brand engagement and brand perception, but the right Digital PR strategy produces more results than this for building out your brand. Digital PR can provide a shape to the depth as well as personality of your brand awareness.
As the internet is becoming the most important source of information for individuals across the world, Digital PR has surfaced as one of the most lucrative strategies in order to get authenticity and awareness. It is one of the most credible al as genuine ways to convey your brand’s story to the target audience.
When you are offering quality information to your audience, Google automatically selects you over other websites. Through Digital PR, you get backlinks as well as references from higher-authority domains.
The increased number of references, the more search engines will consider you to be a dependable source of information within your niche. Consequently, your brand awareness will rank higher in the search engine result pages and your brand will get more recognition.
Aids in Engaging Target Audience
The customer is the fuel that you need to run your business. Without customers, your organisation is unable to move forward in order to reach the great heights of success. To obtain customers, defining your target audience is of paramount importance. First you need to know the individuals who fit into your buyer’s persona. After you have recognised your target audience, the next step you need to take is that you need to engage with them.
Digital PR is one of the secrets to unlocking the way towards awareness and brand perception. First, you need to make your brand familiar to your target audience and then develop trust through engagement. After all this, your target audience will begin converting into your customers and fuel your business.
Boosts Brand Awareness
The correct digital PR strategy can get you sufficient regional, industry specific as well as national coverage. You are able to grab a new pool of readers and potential customers when more people will read your content.
You will get backlinks through this content, which will increase your search engine ranking and website traffic. With the people visiting your website, you have more chances of converting them into your customer.
Find out by taking our accredited Digital Brand Management course at DSM. Not sure which direction you want your marketing career to go? Contact us for advice on finding the right marketing qualifications to suit your dreams and objectives!